Privacy Policy
This Privacy Policy applies to Economic Consulting and Data Analysis Ltd. (“econda”, “we”, “us” or “our”), a UK limited company, and explains how we collect, use and protect your personal information. We are committed to respecting your privacy and protecting the confidentiality of your personal information.
Personal information is any information that relates to an identified or identifiable natural person. An identifier could be as simple as a name or could include other identifiers such as an IP address or cookie identifier.
This Policy applies to all individuals in respect of whom we process personal information (“you”), including by means of our websites and external online presences, such as our social media profiles; in the context of providing our services or when you offer to provide services to us; and in connection with any other communication we might have with you.
We process personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations and the EU General Data Protection Regulation, where applicable.
The Policy sets out what personal information we collect and where from, how we process it and your choices and rights.
1. What types of personal information we collect and how we collect it
1.a. Information you or third parties provide to us
We collect personal information which you provide to us, either in person or otherwise, for example by email or telephone, using electronic file transfer services, or through our website.
Information is for example collected when you inquire about our services; when you attend events hosted by us or engage with us at third party events; when you become an econda client; or when you offer to provide services to us, including as a subcontractor or external consultant.
We may also obtain personal information from third parties, including clients; professional advisers; public sources; trade publications; search information providers; providers of technical, payment or delivery services; data brokers and aggregators; providers of social media platforms; credit reference agencies; and other parties involved in our client work or business dealings.
Such personal information can include, for example
your name, your contact details and other information relating to your identity (e.g. your gender or age);
your job title and other business-related information;
preferences which you may have expressed (including dietary requirements);
billing, payment and transaction related information; or
information contained in client datasets, including business contact details, sole trader or small business information and, where provided by a client, customer, supplier, employee or transaction-level information.
1.b. Information which is collected by automated technologies
Our website is hosted by Squarespace. Squarespace may collect personal data when you visit our website, including:
information about your browser, network and device;
web pages you visited prior to coming to this website;
web pages you view while on this website; and
your IP address.
Squarespace needs this data to run our website and to protect and improve its platform and services. You can read more about how Squarespace uses site usage information for its own purposes in Squarespace’s Privacy Policy at http://squarespace.com/privacy.
Our website serves font files from and renders fonts using Google Fonts and Adobe Fonts. To properly display this site to you, these third parties may receive personal information about you, including:
Information about your browser, network, or device
Information about this site and the page you’re viewing on it
Your IP address
Personal data entered via forms on our website, will be transmitted to us. When you submit information via webform, we collect the data requested in the webform in order to track and respond to your submissions. We provide this information to Squarespace, our website hosting provider, so that they can provide website services to us and help us manage our relationship with you.
Our website includes commenting functionality on some pages which enables you to post a comment. This website collects personal information when you post a comment, including:
Your name (which will be displayed as part of your posted comment)
Your email address (optional, to let you know if someone replies to your comment)
our website URL (optional)
Our website includes “likes” functionality on some blog posts which enables you to “like” a post. This website collects personal information when you like a post to try to prevent the same person from liking the same post during the same visit, including:
· Information about your browser, network and device
· Details about the web page or content you shared or proposed to share
· Your IP address
Our website relies on cookies and similar technology for functional and analytical purposes. Our cookies policy is set out below.
Our website also collects personal data to power our site analytics. This is detailed in section “Web analytics” below.
2. How we use your personal information
We use personal information only where we have a lawful basis to do so. The lawful basis depends on the purpose of the processing. For example, we may process personal information to perform a contract, take steps before entering into a contract, comply with legal obligations, pursue our legitimate interests in running and developing our business or, where required, on the basis of consent.
In the majority of cases, our processing of personal information is justified by one or more of the following lawful bases:
the processing is necessary to enter into or perform a contract with you;
we have a legitimate interest which is not overridden by your interests or your rights and freedoms;
you have consented to the processing;
the processing is necessary for us to comply with the law.
Purposes for which we process personal information are to:
respond to inquiries and requests;
deliver our services to you;
maintain and develop our relationship with you and market our services to you;
monitor and analyse our business;
facilitate our internal business operations; or
fulfil a legal obligation (such as for example our accounting, reporting, risk management or other professional obligations or where we are required to make disclosures to courts or regulators).
While processing your personal data, the data may be transferred to or disclosed to a third party. The recipients of this data may include, for example, third party contractors and consultants, payment institutions in the context of payment transactions, service providers (including cloud data storage services, software as a service providers and other providers of professional services). In such cases we observe the legal requirements and conclude appropriate contracts or agreements with the recipients of your data which serve to protect your data.
Where personal information is transferred to, disclosed to, or otherwise processed outside the United Kingdom or the European Economic Area, we will take steps required by applicable law. These may include using adequacy regulations or decisions, standard contractual clauses, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or another appropriate safeguard.
When we provide economic consulting services, we may receive personal information from clients as part of datasets or case materials. In some cases we act as a processor and process that information only on the client’s documented instructions, subject to confidentiality and any applicable data processing agreement. In other cases, for example where we exercise professional judgement about our analysis, advice, records or legal obligations, we may act as an independent controller for those limited purposes. Such data is typically provided to us in strict confidence and may be subject to additional contractual, confidentiality, data processing or professional obligations.
3. Security and retention of your personal information
econda takes appropriate technical and organisational measures designed to protect personal information, taking into account the nature, scope, context and purposes of the processing and the risks to individuals. These measures may include limiting access to those with a genuine business need, using secure file transfer methods, password protection, encryption, access controls, back-ups and confidentiality obligations.
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, unless we need to keep it for longer to meet legal, tax, accounting, regulatory, professional indemnity or evidential requirements. In some circumstances, we may also retain personal information for longer so that we have an accurate record of your dealings with us, including in the event of complaints, disputes or challenges. Retention periods vary depending on the nature of the information and the context in which it is processed. Client project data is usually retained in accordance with our engagement terms, client instructions and any applicable legal or professional requirements.
4. Cookies policy
Our website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit `The cookies Squarespace uses’ (https://support.squarespace.com/hc/en-us/articles/360001264507-The-cookies-Squarespace-uses).
The `necessary and required cookies’ are always used, which allow Squarespace, our hosting platform, to securely serve our website to you.
The `analytics and performance cookies’ are used on our site, as described below, only when you acknowledge our cookie banner. We use analytics and performance cookies to view site traffic, activity, and other data.
5. Web analytics
Our website collects personal data to power our site analytics, including:
Information about your browser, network, and device
Web pages you visited prior to coming to this website
Your IP address
This information may also include details about your use of our website, including:
Clicks
Internal links
Pages visited
Scrolling
Searches
Timestamps
We share this information with Squarespace, our website analytics provider, to learn about site traffic and activity.
6. Links to other websites
This policy only applies to us. We do not control unconnected third-party websites and are not responsible for any use of your personal information that is made by unconnected third party websites, which you might access through links provided on our website or our social media profiles.
7. Your rights regarding your personal information
Depending on the circumstances, you may have the right to request access to your personal information, to ask us to correct inaccurate information, to erase information, to restrict or object to processing, to receive information in a portable format and to withdraw consent where processing is based on consent. These rights are subject to legal limits and exemptions.
If you are unhappy with how we handle your personal information, please contact us first so that we can try to resolve the issue. If you believe that your personal information has been processed unlawfully, you may lodge a complaint with a competent data protection authority. This may include the UK Information Commissioner’s Office, a data protection authority in the European Economic Area, or another competent authority in the country where you live or work or where the alleged infringement occurred.
8. Contact
If you have any questions or concerns regarding this Policy or would like to exercise your rights regarding your personal information, you can contact us at:
Economic Consulting and Data Analysis Ltd.
20-22 Wenlock Road
London, N1 7GU, United Kingdom
9. Changes to this Policy
We will occasionally update this Policy to account for changes in our processing of your data and to reflect company and user feedback. We therefore encourage you to periodically review this Policy to be informed of how we protect your information.
Last updated: 21 July 2026.